PRINTING United Alliance Announces Easier Path to G7+ Expert Certification

By Linda Casey

A new course from PRINTING United Alliance’s iLearning+ offers a transformative approach to master color management, ensuring that printed packaging meets the exacting standards of brand owners, including delivering consistency across jobs.

Credit: PRINTING United Alliance

The G7+ Expert Certification is a comprehensive program that covers everything from mastering color theory to print process control. The online course offers label and package printing professionals a convenient way to equip team members with the skills needed to implement G7+ techniques effectively without the need to travel for in-person training.

Upon completing the course, participants will have a measurable advantage in industry skills that

results in labels and packaging that are perfectly color-matched across different presses, materials, and printing processes
reduces waste, saves ink, and speeds up production with better color accuracy and fewer adjustments
ensures color consistency from one job to the next, which leads to fewer customer complaints and reprints, thus driving trust and repeat business

The improved color consistency is crucial for printing companies that serve consumer packaged goods brands. Color shifts in packaged goods on the shelves can lead shoppers to incorrectly perceive the products as older, defective, or even suspiciously inauthentic.

Converters adopting G7+ techniques experience competitive advantages, with the certification serving as proof of a package printer’s commitment to quality. This, in addition to the converter’s reputation for reliability and excellence, can open doors to new business opportunities.

Click here to learn more about the G7+ course. Members of the PRINTING United Alliance enjoy a 20% discount on this and all courses on the iLearning+ educational platform. To learn more about becoming a member of the PRINTING United Alliance, visit printing.org.

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Linda Casey Author's page

As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.

Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.

Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.