Laminar Batteries - Missing the Big Opportunity?

Questions remain however. The billions a year coin cell market is there for the taking. In most cases their applications are where a thinner battery would be valued and often flexibility as well. Only in a few cases does this command a price premium. For example, the Toppan Forms Audio Paper™, which employs a laminar battery and complete recording and playback circuit in thin card, has been a failure for gift cards because of cost but at around $10 per sheet, it is now selling well, in more modest volumes, for promotions. To tackle the coin cell market, those making laminar batteries need to do two things in particular that the coin cell people did years ago. Firstly, they should take high volume orders even at a loss so they can get economy of scale and get down the experience curve. Secondly they must be standardised. An elegant set of standards would use the publishing "A" size standards already being used in some sheet production of printed electronics and finished laminar electronic products. For example, e-books have limited success at A5 but A4 ones are now appearing as solutions. These will be a huge success because that will be compatible with most of the paper that business people handle across most of the world and the associated folders, bags and so on that are already out there. Batteries to go with this new electronics should be standard at A8 and so on. To new standard specifications for performance, they will usurp coin cells by becoming affordable, interchangeable and multiply sourced. The e-book (or e-label, e-package, e-poster or whatever) would have a standard space for the battery. Volumes of billions a year would certainly result.