Market Study for Digitally Printed Packaging and Labels
With regard to the global market for digital printed packaging and labels by sector, Pira International expects digital usage in flexibles to grow by four to five times during the 2009 to 2014 period, driven by the brand owners’ search for innovation and the converters’ desire for faster press speeds. Some of the growth may however come at the expense of folding cartons, whose growth has slowed over the past few years, with brand owners switching to purely flexible packaging options in some cases.
In the end-use segments, food and beverages has been the strongest performer because of lower digital penetration levels earlier. Penetration is expected to rise in the near future due to growth in general production packaging and labelling. According to Pira’s forecast, in 2009 the sector will generate $606 million in global sales, and this will rise to $2.1 billion by 2014, growing appreciably at 28 percent annually in constant terms.
For more information concerning the study, visit www.pira-international.com.