Esko Supports Education at PACK EXPO

RESTON, VA.—PMMI, the Association for Packaging and Processing Technologies, and the owner and organizer of PACK EXPO, announced that Esko will be the exclusive sponsor of the Clemson University Packaging Emporium: Design for the Future at PACK EXPO Las Vegas 2013 (September 23 - 25; Las Vegas Convention Center).

This interactive exhibit will feature Clemson’s biometric technology and explore the impact of package design on consumer behavior. This is the third such exhibit Clemson students have brought to PACK EXPO, and the second time Esko has sponsored the display.

Larry Moore, vice president, N.A. Partner Programs, Esko, says Esko is sponsoring this exhibit as part of an ongoing commitment to support education and innovation in packaging and graphic communications. “This is just one example of how Esko seeks out partnerships to foster education and find solutions that help improve quality and efficiency along the entire packaging supply chain,” Moore says.

With more than 1,600 exhibitors, PACK EXPO Las Vegas 2013 will provide a comprehensive resource for packaging and processing innovation in North America, including the latest research.

“The better we understand consumer decision making and each component of a successful product, the better suppliers and their customers can work across the supply chain to create total systems solutions,” says Charles D. Yuska, president & CEO, PMMI. “PACK EXPO has long been as much about continued education and research as it has been a showcase and marketplace featuring the latest packaging and processing technologies. We appreciate Esko’s continued support of this education, Clemson’s exhibit, and PACK EXPO.”

Located in booth C-151 Central Hall, Clemson’s exhibit will use digital eye-tracking technology to track the elements driving attendees’ “purchase decisions” in a retail environment. After the show, the students presenting the exhibit will create a comprehensive report on their findings.

About PMMI
PMMI, the Association for Packaging and Processing Technologies, is a trade association representing over 600 packaging and processing supply chain companies that provide a full range of packaging and processing machinery, materials, components and containers. PMMI actively brings buyers and sellers together through programs and events such as The PACK EXPO family of trade shows, packexpo.com, PMT Magazine, PACK EXPO Show Daily, networking events and educational programs.