Pack Expo to Demonstrate Mobile Marketing for Packaging

ARLINGTON, Va—The newest feature of The Brand Zone at PACK EXPO International 2010 (October 3-November 3; McCormick Place, Chicago, Ill.) will give brand owners hands-on experience with next-generation augmented reality and mobile marketing applications for packaging and help explain how these emerging technologies create deeper consumer connections and extend engagement beyond the retail shelf. This special area of the show is being developed and produced by PACK EXPO’s exclusive consumer and packaging insights partner, Iconoculture.