Organization in the Digital Age

With digital assets representing a large investment by brand owners, organization and management are of critical importance.

WHAT'S IN A package? Prior to the addition of cereal, hand cream, aspirin, or bug spray, the essential elements of a package or label include text; graphics; regulatory information; photos; CMYK, RGB, and 3D images; templates; line art; logos; layouts; and PDFs—to name just a few.