Premium Wine. In a Pouch.
There has always been a certain mystique to wine, the way age and storage are critical to the aroma, to taste and also what a certain vintage may say about the individual ordering in a restaurant or serving it at a meal. And while much of that won’t change anytime soon, packaging technologies are changing the way everyday wines are sold and consumed.
The glass bottle has long been the preferred container, although some mass market wines are available in boxes containing 1.75 liter bags of wine with the convenience of a tap for ease of dispensing. That works well for home use, but isn’t as convenient for consumers seeking to enjoy wine out-of-home and who don’t want the bulk and disposal concerns of traditional bottles.
Enter Nuvino, a new brand from Miravante Brands and Kretek International, designed for wine lovers, novices and everyone in between. Packaged in colorful single-serving flexible pouches, Nuvino is designed to meet consumer demand for wines that are more convenient to transport for consumption at picnics, poolside and golf outings, as well as larger gatherings, such as outdoor concerts, sporting events and tailgating.
No Corkscrew Required
The 187-milileter pouches are lightweight, portable, unbreakable and resealable, providing the opportunity to enjoy a full glass of wine without opening an entire bottle. The initial line offers varietal wines including a Chilean sauvignon blanc, a South African chardonnay, a red blend from Australia and an Argentinian malbec.
According to research by Miravante Brands, the company that developed Nuvino, consumers—Millennials in particular—are seeking wines that allow them to experience unique varieties from around the world but with the simplicity of a convenient, single-serve format. Having a premium wine in a pouch is also ideal for the hospitality and travel industry, sports and entertainment venues, and other recreational facilities (such as pools and tennis courts) that are seeking for ways to grow on-premise beverage sales in single-serving sizes.
Nuvino is produced and distributed under an agreement between Miravante Brands and Kretek International, a privately held company that manufactures and distributes products to more than 100,000 convenience stores and top national retailers in the United States and Canada. Miravante and Kretek are already seeing strong interest from distributors and retailers and are actively seeking new wine distributors across the country.
