Disruptive Technologies to Impact Consumer Packaging

LEATHERHEAD, UK—Capable of eventually displacing an existing technology and transforming the industrial landscape, disruptive technologies are now revolutionizing the consumer packaging industry, according to a major new study by Pira International.

Based on primary research and expert analysis, “Forecasts of Disruptive Technologies in Consumer Packaging to 2019” seeks to identify and assess the various disruptive technologies that are being commercialized in the consumer packaging sector. Classifying technologies on the basis of components (e.g., RFID labels, bioplastics) and end-use packaging products (e.g., beverage containers, blister packs), the study examines the possible integration of these innovative technologies into corporate business strategies and plans. Significantly, it also seeks to provide roadmaps for each sector through patent and text analysis, explaining where they stand in 2009, and also forecasting short- and long-term scenarios in each case. In addition, the study discusses the new trends that are influencing the consumer packaging sector.

Pira’s study covers consumer packaging, which encompasses all types and forms of packaging for consumer markets (food, beverages, pharmaceuticals, personal care, etc.). It includes all materials (plastic, paper, metal, glass, etc.) and processes, along with flexible and rigid packaging.

Recent trends impacting consumer packaging technology include material and energy cost fluctuations due to volatile oil prices, growth of sustainable packaging, and new innovations in materials and packaging formats (e.g., increased penetration of flexible packaging and rigid plastic in food packaging).

The technologies analysed in the report have been grouped into categories which include: active packaging, intelligent packaging, new materials, and other technologies which include coatings/surfaces, food processing, design, and manufacturing.

Looking at intelligent packaging technologies, time–temperature indicators (TTIs) are now being widely used in diverse commercial applications. Biosensors are tipped to be a promising area for future development. Pira predicts that over time, the integration of indicators and data carriers will be an important step towards harnessing the full potential of these technologies.