New J&J Packaging Product Addresses Wal-Mart’s Push for Sustainability
SUNMAN, Indiana—Consumer product manufacturers are facing increasing demands as a result of a sustainable packaging initiative from Wal-Mart. Early in 2006, J&J Packaging began designing a package that could provide a solution. In May of 2007, it applied for a patent covering a package that it brands, SuSTANDable, which is a trapped blister card that converts to a standing clamshell-like package and will greatly improve sustainable scorecards.
The challenge was to design a package that:
1. Reduces the need for oversized plastic clamshells used to reduce pilferage.
2. Reduces plastic packaging used to make packages that are self standing.
3. Ships flat, using the smallest cube size possible.
4. Can be used as a hanging blister card, a bulk display or is capable of self standing on a shelf or countertop.
5. Is easily recycled.
J&J’s SuSTANDable reduces pilferage with specially designed perforations that make it difficult to tear open; use of paper for size (not plastic), which allows a larger package that is still “sustainable;” and use of tear-resistant materials.
It can also give a flat or standing presentation. The trapped blister card—which can be used in bulk club packs or as a hanging blister card—features a billows-like fold on the bottom. In one bending motion this former blister card converts to a standing easel that can be used for open shelf or countertop displays.
J&J Packaging expects the package to be used by several major consumer product companies by the fall of 2007 and will be shipping samples upon request. To view more information visit www.jjpackaging.com