MWV and Penn State Study Shows Consumer Dissatisfaction with Takeout Packaging
MeadWestvaco has released research findings from a study conducted jointly with Pennsylvania State University via a webinar hosted by QSR Magazine. The study reveals key insights into consumer preference and behavior regarding takeout packaging.
The findings suggest that brands can increase consumer satisfaction by offering their customers better protection against oil and grease. Research shows that 67 percent of consumers report they have had their clothes and/or cars stained by greasy takeout containers—and 32 percent of those affected say they would not return to the establishment where they received greasy containers. This presents an opportunity for brands to take their takeout packaging to the next level and drive deeper consumer loyalty.