Menges Roller Launches New Website

DECEMBER 23, 2014—Wauconda, IL—The URL address is the same, but the content is completely new and enhanced at the new website launched by Menges Roller (www.MengesRoller.com).

Using a wealth of visuals and language that is inherently technical in nature, but not over-the-top with engineering jargon, Menges has taken the approach of offering easily-understood solutions to a wealth of technical issues. It features videos, industry and social media links, and various means of interfacing with the Menges Roller Engineering Team. The website will be updated regularly to feature appearances at tradeshows and technical conferences.

The format facilitates a solid understanding, on the part of the user, of the roller company’s product and service offerings. Menges’ primary markets are OEMs and large-scale end-users involved in raw material manufacturing and/or value-added converting operations.

Jeff Awe, marketing director for Menges Roller, explained the approach. “Some companies take a very austere approach, and you have to wonder what they do," he said. "We wanted to clearly show and explain–with visuals and straightforward problem-solution language–what our rollers do, what their benefits are, and why we are a great company to partner with. We encourage one and all to visit the site and look around.”

In addition to calling-out individual product and service offerings, Menges Roller’s new website features several “all in one industry buttons” that give summary lists of all the products and services Menges Roller offers for a particular industry. This makes the site user-friendly and minimizes the time users have to spend searching for the solution that’s most-relevant to their issue at hand.