Menasha Packaging Opens Retail Integration Campus

NEENAH, WI—June 17, 2013—Menasha Packaging has expanded its Retail Integration Institute (RII) with the recent opening of a Retail Integration Campus in Cincinnati, OH. The promotional solutions leader has six additional campuses nationwide, which provide consumer packaged goods companies and retailers with a consultative, collaborative and progressive approach to innovation and strategy.

Menasha Packaging’s RII campuses vary in size, but all share a similar approach. Each location is set up to have an in-store feel with products and shelving units that are specific to the many different retail channels that Menasha Packaging services. A modern, open meeting space is also central to the campuses. The combination allows for collaboration and inspiration that is truly unique.

“It’s important that our customers see us as partners, and for us to be able to offer them added value to our relationship. In order to do that, we prefer to be seated at the table when strategic conversations are happening,” says Jeff Krepline, Menasha Packaging vice president for national sales and RII. “The Retail Integration Campuses address both by offering a venue that is conducive to strategic conversations and by providing our customers with a perspective that can only be gained with the scale and reach of Menasha Packaging.”

Menasha Packaging piloted this concept in 2004 with its first Retail Integration Campus at the company’s headquarters in Neenah, WI. The concept proved successful for both customers and Menasha Packaging.

The complete list of campus locations includes: Cincinnati, OH; Bentonville, AR; Brooklyn Park, MN; Neenah, WI; Northbrook, IL; Philadelphia, PA; and Santa Fe Springs, CA.

About Menasha Packaging
Menasha Packaging, based in Neenah, WI, is a subsidiary of Menasha Corporation, and it has more than 2,300 employees at locations nationwide. Menasha Packaging is a leading provider of graphic consumer packaging, merchandising solutions, corrugated packaging, food packaging, shipping containers and material handling solutions, and is home of the Retail Integration Group. With design, sales service centers, corrugated and paperboard plants located throughout the United States, the company's mission is to help its customers protect, move and promote their products better than anyone else.

About Menasha Corporation
Menasha Corporation is a leading corrugated and plastic packaging manufacturer and supply chain solutions provider specializing in retail merchandising packaging and displays, plastic reusable containers and pallets, protective packaging interiors, and packaging supply chain and fulfillment services. Menasha Corporation’s products and services are used by major food, beverage, consumer products, healthcare, pharmaceutical, industrial and automotive companies. Established in 1849, Menasha Corporation is one of America’s oldest privately held, family-owned manufacturing companies. Headquartered in Neenah, WI, the company employs approximately 4,000 employees in over 75 facilities in North America, Europe and Asia.

Source: Menasha.