Kodak Launches Portal for Packaging Executives

ROCHESTER, NY—February 18, 2015—Kodak’s new content portal, www.chiefpackagingofficer.com, seeks to elevate the strategic role of packaging within leading consumer packaged goods, retail and over-the-counter product firms. The site provides wide-ranging packaging news summaries, original blog posts from subject matter experts, white papers, eBooks on industry trends, best practice case studies, and interviews with packaging industry visionaries.

ChiefPackagingOfficer.com is launching with nearly 200 articles, blog posts, eBooks and other resources, including a whitepaper making the case that responsibility for packaging should be elevated to a C-level executive, reporting to a CEO or CMO.

“The package is where innovation and a personal brand connection with the consumer come together to potentially improve a company’s results,” said Joshua Fedeli, publisher of ChiefPackagingOfficer.com, and director of sales and accounts for the KODAK DESIGN2LAUNCH Product portfolio, which is part of Kodak’s Software and Solutions Division. “By taking a provocative view of the value of packaging and providing useful content and a platform for engagement, ChiefPackagingOfficer.com provides a new and valuable industry resource. We encourage all packaging professionals to visit the site, send us feedback and ideas, and engage with us on this important topic.”

In addition to accessing www.chiefpackagingofficer.com on the Web, Twitter users may follow the site’s editorial updates from the handle @chiefpackaging. For more information, readers may email editor@chiefpackagingofficer.com.