Kodak’s Jeffrey Hayzlett Named Marketer of the Year

In January, Hayzlett oversaw Kodak’s participation on NBC’s “The Celebrity Apprentice.” A team of celebrity contestants developed a Kodak mobile printing station to drive brand messaging and awareness for the value proposition of KODAK All-in-One (AiO) Printers: save up to 50 percent on everything you print compared to similar consumer inkjet printers. Kodak’s integrated campaign, which included television advertising and online activities, helped increase sales of its AiO printers.