Kodak’s Jeffrey Hayzlett Named Marketer of the Year
ROCHESTER, N.Y.—Jeffrey W. Hayzlett, chief business development officer and vice president, Eastman Kodak Company, has been selected by BtoB Magazine as the Marketer of the Year for 2008. Hayzlett received the award at a ceremony in New York City.
“Kodak has transformed itself in the past few years and substantially grown its b-to-b business,” said BtoB Editor Ellis Booker. “Jeff Hayzlett has spearheaded much of this change, pushing the envelope by launching a slew of sponsorship, event and online marketing initiatives.”
In January, Hayzlett oversaw Kodak’s participation on NBC’s “The Celebrity Apprentice.” A team of celebrity contestants developed a Kodak mobile printing station to drive brand messaging and awareness for the value proposition of KODAK All-in-One (AiO) Printers: save up to 50 percent on everything you print compared to similar consumer inkjet printers. Kodak’s integrated campaign, which included television advertising and online activities, helped increase sales of its AiO printers.
Hayzlett was previously the chief marketing officer of Kodak’s Graphic Communications Group where he directed several innovative marketing programs to promote and generate demand for print, helping drive business results for customers. Earlier this year, BtoB recognized Kodak’s “Print Is…” campaign in a special report on successful integrated marketing. The campaign includes print ads, collateral materials, online components and special events to promote print’s unique ability to reach people in a personal, meaningful way.
Hayzlett was among the top marketers recognized by BtoB in their “Best 2007” issue. He serves as chairman of the Business Marketing Association and is on the advisory board of the CMO Council. He is chairman of the Sales and Marketing Executives International (SMEI) Foundation for Marketing Education, a permanent trustee to the SMEI Academy of Achievement Sales and Marketing Hall of Fame, and is a two-term past chairman of SMEI. He is also a trustee of Pi Sigma Epsilon National Education Foundation, a sales and marketing fraternity.