Kodak Adopts MWV’s Sustainable Packaging Solution
RICHMOND, Va.—MeadWestvaco’s (MWV) secure, sustainable Natralock® packaging solution, a paperboard-based alternative to plastic clamshells, has been selected by Eastman Kodak as the package of choice for its Kodak C-182 digital camera. This Kodak product will now be featured in the more environment- and consumer-friendly package and can be found at Target and Best Buy.
“Eastman Kodak continues to set new standards in sustainability; ensuring we are maximizing the packaging for our products and the impact it has on the end consumer,” said Donna Cirella, Digital Capture & Devices, packaging manager, Eastman Kodak. “The Natralock solution from MWV offers in-store security without excessive packaging materials or compromising consumer friendliness. It is an excellent solution that supports our brand and the environment.”
Natralock is made from sustainably sourced paperboard with a clear plastic APET or RPET bubble. It uses 60 percent less plastic on average than petroleum-based PVC clamshells and uses about 65 percent less energy in production. Natralock also prevents the “wrap rage” commonly associated with opening clamshell packaging, as it can easily be opened with scissors, leaving a smooth, safe edge.
“We are proud to offer Kodak the Natralock packaging solution to protect their products and promote the brand,” said Jeff Kellogg, vice president of MWV’s Natralock packaging business. “Kodak’s brand is based on superior imaging, so in addition to anti-theft characteristics, they required a package that would showcase their sharp, stunning images. Our proprietary combination of world-class paperboard combined with minimal plastic help enable Kodak to showcase what matters most: their products, imaging capabilities and dedication to sustainability.”
Natralock is slimmer and 29 percent lighter than clamshells, which reduces warehousing space needs and transportation and shipping costs. In production, Natralock seals up to 60 percent faster on average than clamshells, and it can be run through most existing sealing machinery, aiding the transition from clamshells.