Kellogg’s Launches Countdown to the Sochi 2014 Olympic Winter Games

BATTLE CREEK, MI—The Sochi 2014 Olympic Winter Games kick off in February next year, and Kellogg’s® has started its countdown by announcing Team Kellogg’s™, an elite group of Olympic legends and Olympic and Paralympic athletes aspiring to represent Team USA.

“From kids to athletes, Kellogg’s understands the importance of breakfast as a great start to help everyone reach their potential,” said Kellogg North America President Brad Davidson. “We are proud to continue our support of Team USA and partner with this remarkable group of athletes who share our belief that you can’t get to the finish line without a great start.”