KBA Road Show Gathers Traction in China
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For a number of years now, the Chinese print industry has looked forward to the KBA road show, in which KBA head of marketing Jürgen Veil and other guest speakers tour the country each October. This year’s nine-day tour under the banner “KBA: Pioneer of Green Innovation” stopped off in Beijing, Yinchuan, Jinan, Xiamen and Dongguan. Three of those cities were on the itinerary for the first time, offering potential customers from the Northwest and other less frequently spotlighted regions of China an opportunity to gather information on the latest state of sheetfed offset printing technologies.
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