KBA-Metronic and DataLase Announce In-line Digital Printing Partnership

KBA-Metronic, a member of the KBA Group, and DataLase have announced their partnership to further the development of high-speed in-line digital printing solutions.

At this year’s drupa exhibition in Düsseldorf, Germany, KBA-Metronic will demonstrate a combination of the udaFORMAXX offline coding system and a CO2 laser from the laserSYSTEM K series presenting a solution for individually applying addresses to print products and the just-in-time printing of packaging.

Sebastian Fries, director of product management, KBA-Metronic, said, “A laser-sensitive pigment is incorporated into an ink or coating which is applied to the cardboard, paper or film substrate by conventional print techniques. The laser beam then creates high-contrast digital printing of the substrate when applied at the point of packing or filling of the packaging. Laser marking is reliable, fast, freely programmable and works without any consumables. We are delighted to be a partner of DataLase to push this innovative solution for the printing industry with their different requirements for printing and identification.”

DataLase is the leading in-line digital printing technology company. Headquartered in the UK, with offices in North America and Japan, DataLase has developed a range of revolutionary solutions for in-line digital printing of products and packaging that enhance quality and operational efficiency and maximize brand owner and retailer real-time marketing effectiveness.

Dr. Chris Wyres, CEO of DataLase, said, “We are pleased to announce our partnership with KBA-Metronic. The combination of our technologies brings true real-time marketing capability to brands and will change the way they print packaging and interact with consumers in the future.”

In-line digital printing truly enables late stage differentiation of packs and products to drive marketing effectiveness through 1-to-1 consumer interaction, personalization and integrated promotion marketing e.g. graphics, logos, names, QR codes or barcodes. It can be used on a wide variety of substrates and applications with folding cartons, case coding and labeling in monochrome colors, all being demonstrated at drupa 2016.

The result being brands achieve greater responsiveness and speed to market delivering engaging personalized communication with consumers. Moreover a significant increase in productivity, process optimization and cost reduction through SKU minimization can be achieved.

The KBA-Metronic solution will be demonstrated on the DataLase stand at drupa on Stand A19, Hall 6.

The solution is also being demonstrated by KBA-Metronic at drupa on Stand 16 C47 Hall 16.

Sources: KBA-Metronic and DataLase.