JohnsByrne Announces Scent Offering for Packaging, Direct Mail

JohnsByrne Company, a leading supplier of premium packaging and high-impact direct mail, is excited to announce its latest innovation – scented print technology. With the power of scent, marketers can create interactive experiences and deeper connections with their brands.

“We can all remember a specific memory and scent associated with it. This power of scent offers a different pathway to engage consumers with brands to create an emotional connection”, stated Corey Gustafson, President, JohnsByrne. “Scented coatings offer a tremendous opportunity for brands to create new and deeper dimensions with their campaigns and packaging,” added Gustafson.

Credit: JohnsByrne Company

There are plenty of statistics that prove the effectiveness and impact of scent marketing:

• We are 100x more likely to remember something we can smell than something we can see, touch, or hear
• 75% of the emotions we generate daily are affected by smell
• Smell has a more significant impact on consumer purchase decisions than all of the other senses combined
• Print/packaging buyers and brand owners rate scented inks as offering the highest ROI over all other value-added print enhancements

JohnsByrne can incorporate “scratch-off” (activated) coating fragrances that invite tactile sensory involvement for packaging and direct mail or ambient scented coatings that deliver fragrance without physical activation and have proven ROI for the inside of envelopes or direct mail inserts.

JohnsByrne produced the first use of scent on an outer envelope. And, when scented direct mailers are included with the USPS’s current Tactile/Sensory/Interactive promotions, it can provide net savings on direct mail programs. For 2023, the USPS will offer a Tactile, Sensory and Interactive (TSI) discount of 5%, pending approval of each execution.

JohnsByrne offers standard and custom-developed scents to match a brand scent. “Of course, achieving this kind of innovative high impact direct mail and packaging on time and within budget, in keeping with a given brand’s strict quality requirements, demands an equally innovative approach to print manufacturing. At JohnsByrne, that means combining extensive in-house ingenuity, all relevant technical engineering capabilities, and tenacious client service in one location for single-source efficiency – not to mention end-to-end quality practices,“ Gustafson.

Source: JohnsByrne

The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Packaging Impressions.