It's Miller Time In Plastic
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After extensive test marketing efforts, Miller plastic bottlesthe first and only plastic beer bottles available for widespread retail distribution in the United Statescan now be found at watering-holes, sporting events, and concerts across the country. While Miller's plastic bottles surfaced in October 1998 in six major metropolitan areas, growing consumer and retailer demand prompted Miller to rapidly expand distribution to additional markets.
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- People:
- Bob Mikulay
- Chris Bauer
- Miller
- Places:
- United States
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