Interpack Alliance Offers Platform in Middle East and Africa
The Middle East and Africa (MEA), and especially Egypt, is an attractive market for the international packaging and related process industries. As part of Messe Düsseldorf’s interpack alliance, the pacprocess MEA and Food Africa trade fairs will provide the perfect platform to access this lucrative region. Both events will be held concurrently from Dec. 5-7, 2022 in Cairo and provide important synergies since the food industry is the largest consumer of packaging products.
Online exhibitor registration is now open at www.pacprocess-mea.com and www.foodafrica-expo.com. For both pacprocess MEA and Food Africa, Messe Düsseldorf is working with the event organizers IFP Egypt and Konzept.
The German Mechanical Engineering Industry Association (VDMA) is currently expecting a 20% increase in demand in the Middle East and Africa. Demand for packaged food in the region is expected to grow to 93 million tons within the next four years. This shows the great potential that this market segment alone holds for the international packaging industry and the related process industry. pacprocess MEA and Food Africa 2022 are therefore coming at just the right time.
“You could already feel the enormous dynamics of the Middle East and Africa market at previous events,” said Thomas Dohse, Director of the interpack alliance. “Now is an ideal time to enter this exciting market.”
Gaining further importance: pacprocess MEA
Since 2019, pacprocess MEA has been the most important trade fair for processing and packaging in the region. In 2021, around 16,000 visitors participated in pacprocess MEA and Food Africa in Cairo. Both events also benefit from the support by local businesses, authorities, associations and Egyptian government organizations.
No. 1 for the African food industry: Food Africa
As the largest trade fair for the food industry in Africa, Food Africa offers a unique platform for accessing the African mega-market for food and agriculture. With the food crisis looming worldwide, the topic is becoming even more relevant. At the trade fair, exporters can engage in targeted networking with local, regional and international industry representatives.
Taking advantage of opportunities in the MEA region
After South Africa, Egypt is the most industrialized nation on the continent, and one of the fastest growing food markets in the world. Numerous trade agreements and an advantageous geographic position on one of the most important trade routes, the Suez Canal, offer ideal conditions. For manufacturers of food producing and packaging machinery, Egypt, but also all of North Africa and the Middle East, is an important sales market. The African food market is expected to grow more than threefold to one trillion dollars by 2030..Accordingly, investments are being made in production capacities. In particular, manufacturers with a larger export share attach great importance to modern technology in order to meet the requirements of their sales countries.
The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within do not directly reflect the thoughts or opinions of Packaging Impressions.