In addition to beauty, packaging has to possess the strength to make it to the shelves in pristine condition. Even the slightest damage can have a direct impact on brand identity. With the consumer market becoming more fragmented and the number of media outlets increasing, advertisers can no longer reach all relevant groups through a few focused channels; at the point-of-sale, however, it is still possible to reach everyone. Eye-catching packaging helps make the most of that window of opportunity.
Heinz® Ketchup Unveils Packaging Innovations
PITTSBURGH—Heinz has introduced Heinz Dip & Squeeze™, a dual-function ketchup package for the food service industry.
"For more than a century, product and packaging innovation based on a thorough understanding of what consumers want has been a critical part of the great success of Heinz Ketchup," said William R. Johnson, H.J. Heinz Company chairman, president, and CEO. "Heinz Ketchup's Dip & Squeeze product is just the latest milestone in our long history of packaging innovation. From the first plastic ketchup bottle to Top-Down™ and Fridge Door Fit™, Heinz continues to lead the industry in ketchup packaging innovation."
The Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods. The new package holds three times as much Heinz Ketchup as the traditional packet.
In the past, on-the-go eaters have struggled to open multiple ketchup packets while worrying about making a mess. The new Heinz Dip & Squeeze product marks the first ketchup packet makeover for the food service industry in 42 years.
Malnove Design and Production Team Up with StadiumTRAY™ at Super Bowl
JACKSONVILLE, Fla.—StadiumTRAY's brand building advertising platform featuring Visa logos was distributed at all concession stands in Sun Life Stadium February 7, 2010 when the New Orleans Saints took on the Indianapolis Colts in Super Bowl XLIV.