HP Introduces New Intelligent Automation Solutions to Unlock Digital Print Production
HP Nio is a new chatbot that allows customers to ask questions about their print operations. | Credit: HP
On May 14, 2025, at Dscoop Edge Long Beach, alongside 1,000 print industry leaders who are a part of the unique global community, HP introduced new Intelligent Automation capabilities with the launch of HP Nio and new features for HP PrintOS, HP Site Flow, and HP Brand Centre. The announcements coincide with Dscoop’s 20th anniversary, which celebrates significant digital print advancements over the last two decades and HP’s continued vision for the future of the industry.
"For two decades, HP and the Dscoop Edge community have been driving the transformation of digital print — raising the bar for quality, versatility, productivity, cost efficiency, and sustainability," said Haim Levit, SVP & Division President, HP Industrial Print. "This year at Dscoop we celebrate that legacy and embark on a new journey — one in which AI will revolutionize the world of Print as we know it today – opening a new era where presses become autonomous and workflows are connected, automated, and orchestrated from creation to delivery.”
Innovation Fueled by AI Redefining Workflows
To enhance operational efficiency and enable data integration across workflows, HP unveiled HP Nio, a next generation print industry AI agent that provides real-time insights and predictive analytics to optimize press and production performance. Powered by HP’s PrintOS, HP Nio empowers businesses with data-driven intelligence to maximize printing resources, drive productivity, and unlock new avenues for growth.
HP unveiled HP Nio, an AI agent that provides real-time insights and predictive analytics to optimize press and production performance. | Credit: HP
“For the first time, AI advancements enable us to automate what was previously impossible, pushing the boundaries of automation in print”, said Joan Perez Pericot, VP and General Manager, HP Industrial Print Software & Solutions. “Today’s announcements reflect our commitment to delivering on our vision to better automate and control the entire production floor end-to-end with less human intervention”.
HP Nio is a new chatbot that allows customers to ask questions about their print operations. It connects directly with HP PrintOS to deliver real-time data, production insights, and on-demand knowledge all in one place. By using tools like Print Beat and the Knowledge Zone, HP Nio provides expert, print-specific guidance. Soon, it will also integrate with other HP PrintOS apps like HP Site Flow to support workflow automation and suggest smart, actionable next steps. Ultimately, HP Nio will act as an intelligent co-creator, enhancing the PrintOS experience and helping automate the entire print workflow from start to finish.
AI inside HP Indigo Presses to Further Grow Print Efficiency and Productivity
Introduced at drupa for HP Indigo presses, HP’s AI-enabled solutions — including Automatic Alert Agent (AAA 2.0), Print Mode Preflight, and PQ Maestro — are becoming core assets of HP Indigo’s AI technology, helping customers significantly increase print efficiency. These innovations are estimated to be commercially available in July 2025 as part of the press value pack release and will be showcased in an end-to-end intelligent print workflow at Dscoop Edge Long Beach.
"HP Indigo’s vision of transforming the world to nonstop digital printing — unlocking infinite possibilities and extraordinary customer experiences — is becoming a reality at customer sites worldwide," said Noam Zilbershtain, Vice President and General Manager, HP Indigo. "We’re seeing strong momentum in the adoption of the new presses launched at drupa, including by some of our largest and most strategic customers worldwide. By leveraging the essential AI-based tools built into our presses, customers are simplifying operations and boosting efficiency. This is just the beginning — with every press we deploy, we’re shaping the future of digital printing."
Enhanced Features across HP PrintOS and HP Site Flow
HP continually invests in R&D to bring cutting edge capabilities to its HP PrintOS portfolio to deliver against its intelligent automation vision. Now, HP has further enhanced the HP PrintOS Creativity Power Pack with new features in HP SmartStream Designer, including support for Adobe CC2025, integration of Amazon Transparency codes, and the addition of Bria.ai capabilities for generating AI images within variable data projects—empowering the creation of highly personalized and scalable campaigns.
HP Quality Power Pack is also available for HP Indigo 120K and HP Indigo 18K Digital Presses enabling Printers and Converters to achieve color industry standards in minutes - fully automated, with zero human touch points to increase press uptime.
New features in HP Site Flow will also help printers and converters efficiently track orders, for a more agile workflow including the ability to:
- Get data on reprint jobs with flagged items table
- Automate complex workflows with custom production plans
- Connect 100+ carriers in a matter of days with ShipStation API Integration
- Gain access to advanced intelligent picking and warehouse management capabilities by integrating with Mintsoft
Automation for Seamless Brand Integration
HP is improving and promoting HP Brand Centre, the platform designed to speed up on-boarding and improve order tracking, by connecting brands to printers and converters efficiently. This solution enhances the overall efficiency to manage and share the brand’s product catalog, simplifying their onboarding process to a few days, and allowing users to manage invoicing, production, and Service Agreements in one place.
Commercial Manager, Paschal Edwards of Crescent Print Ltd underlined, “Integrating with HP Site Flow and HP Brand Centre was a game-changer for our business. In just two weeks, we successfully onboarded our first brand and processed 40,000 net new orders—maximizing our peak season like never before. The seamless automation and scalability of Site Flow have set us up for long-term success, and we're now ready to onboard many more brands with confidence”.
HP also welcomes four new brands to the intelligent HP Brand Centre platform - Zazzle, Minted, Printerpix and Mixam – ready to reap the rewards of revenue growth in a competitive marketplace, faster operations, improved visibility, and simplified management.
Now available, HP also announced the launch of HP Business Centre providing customers with enhanced finance management capabilities empowering customers to make informed decisions and to optimize their operations. The new solution enhances the HP PrintOS ecosystem with features including online supplies lifespan score monitoring, impressions performance tracking and comprehensive invoice tracking – driving efficiency and automation for organizations to deliver smarter printer operations.
HP’s End-to-end Solutions on Stage at Dscoop Edge Long Beach. Vision Made Reality.
At Dscoop Edge Long Beach, HP will demonstrate full production lines powered by the HP Indigo 120K and HP Indigo 18K HD Digital Presses, showcasing the wide versatility and productivity. These innovative presses, with their AI-based solutions, were released at drupa, and are already redefining the shift from analog to digital printing. Easy to operate, consistently high in quality, and capable of producing hundreds of jobs each day, these presses are setting a new standard for nonstop digital printing excellence.
With the HP Indigo 200K Digital Press, HP will celebrate its milestone of 10 years in the flexible packaging market and more than 400 flexible packaging presses installed WW, and present the add-on slitter showcasing how converters can seamlessly use their HP Indigo 200K press to print pressure-sensitive labels, flexible packaging, shrink sleeves ,slit on press and then convert the slitted roll on narrow web devices.
For the first time, HP will spotlight a live large scale Web2Print experience printed on the HP Indigo 18K Digital Press, in collaboration with Canva and Printbox supported by finishing partners Nobelus, Duplo and Z360. Visitors will be able to create and personalize posters, greeting cards, sports trading cards, and even photo albums in real time.
On the show floor, attendees will have the opportunity to learn more about the high speed of the HP PageWide Advantage 2200 and the newly introduced HP PageWide T4250 HDR and HP PageWide T500 HD presses. These two presses are redefining growth, exploring new markets and building new business models, delivering breakthrough performance across publishing, direct mail, and commercial print.
The HP Indigo V12 Digital Press brings digital value to mid-to- high volume label production. HP’s co-innovation with customers has driven increased technology stability and repeat investments, proving the value of digital adoption with a record of ~1M meters a month, a great achievement accomplished only 3 months after the installation.
HP Continues to Demonstrate its Commitment to Sustainable Print
HP’s Sustainability Amplifier Program is expanding with a new CO₂ calculator to help businesses measure and reduce their environmental impact. Since its launch in November 2024, over 1,000 Industrial Print and Large Format customers have engaged with the program and its tools. HP Indigo’s new CMYK+ and PIP+ consumables, which cut CO₂ emission by up to 16% while also reducing waste, saving time and space, and maintaining high print quality.
The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Packaging Impressions.
