HP Indigo Capture Program Drives Business Growth

Downloadable videos and customizable marketing templates available through the Capture program have had the biggest effect on DPI’s business, providing a way for the firm to differentiate itself in the marketplace as a provider of offset-quality digital printing. A downloadable video that shows the differences between liquid HP ElectroInk and toner, for example, enables DPI’s three-person sales team to effectively show clients and prospects the benefits of using DPI and its HP Indigo solutions.