GPI’s “Pantry Vendor” Is Key to Rapid Club Store Response for Bush’s Baked Beans
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“The challenge posed to us by Bush Brothers & Company was to create a multi-pack that would gain more premium display space in club stores while stimulating both planned and impulse buying,” explained Andrew Johnson, senior marketing manager for Graphic Packaging International (GPI).
“Our answer was the Pantry Vendor, which is similar to GPI’s patented Fridge Vendor® package. It’s a fully enclosed paperboard container that features a dispenser-style opening, permits interlocked stacking, and has plenty of exterior surface for attractive wrap-around graphics.”
0 Comments
View Comments
- Companies:
- Graphic Packaging International
Related Content
Comments