Goss Announces Embedded Color Bar Control for Labels and Packaging

At drupa 2016, Goss announced the launch of its game-changing Embedded Color Bar Control technology. Another industry first from Goss, this new innovation enables packaging converters to embed the color bar, used for controlling color, registration and ink on the printed substrate, into the image on a label or packaging design.

“Traditionally, color bars require a clear space on the substrate,” explained Peter Walczak, director of product management for Goss. “This clear section then either requires an additional step in the production process to remove it or it is left on the finished product and can impact the design. This has been a barrier to many converters who would otherwise choose web offset due to all the quality and productivity benefits it offers. However, with our new Embedded Color Bar Control, this problem has been eliminated.”

To make the Embedded Color Bar possible, Goss has developed the smallest color bar available for both color and register control. Between each section of color bar, an image is printed, filling in the space between each bar and therefore minimizing its impact on the finished product design.

“This technology is a true innovation and will create new opportunities for our existing customers to streamline production and offer even higher value products. It will also open the door to many prospects already convinced by the advantages of web offset for packaging production,” said Walczak.

Source: Goss International.