Global Packaging Alliance Holds Annual Meeting
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“Know-how transfer and experience exchange within the GPA network provide us and our customers a decisive competitive advantage—even when it comes to the development of sustainable production methods,” said Hans-Christian Bestehorn, manager of rlc | packaging group and president of the GPA. “Marketers want to support ecological causes, but do not want to sacrifice packaging refinement, for in the end it is essential for brands to communicate a high-quality image and command attention at the point-of-sale.”
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