Special Inks Make Cents

Specialty inks are just that—special. They can perform a multitude of functions for a package or its contents—from protection to jazzing it up, providing enhanced value in form, function, or both.

In discussing this topic with Bob Lorenz, vice president of business development for Sun Chemical, what comes across loud and clear is the excitement that this category can generate, even when looking at the specialty inks that are more functional in nature. Sun Chemical offers a full gamut of specialty inks that can meet virtually any need. One can just imagine a brand manager sitting across from Lorenz as he runs down the range of what these inks can offer in terms of marketability, brand protection, security, and function. It seems as though the sky is the limit, although in reality (a place where brand managers that are responsible for the bottom line have to reside), cost implications probably come into play well before someone gets their head stuck in the clouds.