EFI Races to Strong Tradeshow “Trifecta” Finish
FOSTER CITY, Calif.—EFI™, a world leader in customer-focused digital printing innovation, has concluded a successful “trifecta” of industry tradeshows—SGIA, GRAPH EXPO and Labelexpo Americas—with record visitor attendance, strong sales on the show floor and hundreds of qualified leads.
The three events enabled EFI to showcase its complete portfolio of end-to-end solutions that support the industry’s progression from analog to digital technology.
“EFI had a large presence at each of these key industry conferences, and we’re thrilled that our booths were overflowing with prospects and current customers in search of ways to bring growth to their businesses,” said Frank Mallozzi, senior vice president of worldwide sales, EFI. “Now more than ever, companies are looking at how multiple EFI products can make a huge impact on their success. Many visitors at these events made a purchase decision on the spot, and many, many more will be engaging with our sales team over the next several weeks to learn how EFI can boost their productivity and profits.”
EFI recently participated in SGIA with a large booth at the entrance to the hall. The company displayed its VUTEk® GS3200, VUTEk GS5000r, Rastek™ T1000, Rastek T652, Jetrion® 4830 and integrated workflow offerings including EFI Pace™, EFI Digital StoreFront®, EFI Web Control Center, Fiery® XF and XFlow. In the Hilord booth, EFI also demonstrated a new dye-sublimation technology based on the QS platform.
With SGIA registrations at a record high, visitor traffic to EFI’s booth was constant, and customers came to buy—resulting in a record number of sales in the booth.
“I was looking for an additional superwide printer to keep up with the high quality image demands of the New York theater industry,” said Wayne Sapper, president of King Displays. “SGIA was the perfect venue to see what the industry has to offer and see live demos of each printer. I purchased the EFI VUTEk GS3200 because of its flatbed and roll-to-roll versatility, high image quality and three-layer white ink printing capability.”