Display-Worthy Packaging Doubles Sales

NEW YORK—December 10, 2014—Seventh Generation, the eco-friendly brand known for its commitment to a toxin-free environment, recently introduced new packaging for its line of hand wash products and has seen its sales double.

“We always knew package design was important to consumers when it comes to hand wash because it’s on display and part of their home decor,” said Joey Bergstein, CMO at Seventh Generation, “But we were still blown away to see how much they loved these new bottles. We’re actually having trouble keeping them in stock.”

The new packaging was designed by New York-based Beardwood&Co., a branding firm that has extensive experience with beauty and personal care brands.

“Seventh Generation asked us to design packaging that is true to their brand mission and beautiful enough to earn a place on the kitchen counter or bathroom vanity,” said Julia Beardwood, partner at Beardwood&Co. “Clear recyclable bottles allow people to see the natural tint of the product inside and the imagery around the outside reinforce the simple goodness of the formulas. It’s an irresistible combination of product and design working together to win people over.”

The Seventh Generation hand wash line consists of four products: Free & Clean, Mandarin & Grapefruit, Lavender Flower and Purely Clean.