DigiWrap Powers Profitable Growth and Smarter Workflows for Gift Packaging With HP Site Flow

DigiWrap is a provider of personalized digital gift packaging, offering innovative custom wrapping paper, tissue, and bags for businesses and consumers. With HP Indigo technology and HP Site Flow intelligent automation, DigiWrap is redefining what’s possible in the world of custom print and packaging – meeting growing demand for speed, personalization and flexibility in today’s hybrid work environment.

For DigiWrap, innovation has always been personal. Founded over a decade ago, the Chicago-based company built its reputation on creative, customizable digital gift packaging. But as appetite for on-demand personalization grew, DigiWrap faced a familiar industry challenge, how to scale at speed without sacrificing quality, reliability, or customer experience. This was particularly prevalent as customers recognise the Future of Work has evolved with the shift towards hybrid and digitally enabled operations.

The turning point came when the team implemented HP Site Flow, part of the HP PrintOS Intelligent Automation ecosystem. This cloud-based platform, integrated into DigiWrap’s HP Indigo 200K digital press, automates the entire print workflow, from order intake to shipping, combining job aggregation, scheduling, tracking, and fulfilment into one intelligent system. By consolidating e-commerce storefronts, brand portals, and MIS systems, HP Site Flow provides real-time visibility and control, reducing manual work and enabling faster, more accurate production. Designed to support modern production models, HP Site Flow aligns with how today’s businesses operate; connected, data-driven, and agile.

Automation that Delivers Measurable Growth

“Everything had to change once we brought in our new press,” said Charlie Williams, Co-Founder of DigiWrap. “You can’t unlock the full potential of digital print without efficiency, and for us, HP Site Flow was the key to success. It allowed us to automate repetitive tasks, track performance in real time, and take on work that would have been impossible before.” This combination of automation and agility positions DigiWrap to thrive in a Future of Work landscape where speed, customization, and seamless collaboration are non-negotiable.

Since adopting HP Site Flow DigiWrap is confident it can maintain high quality output, improve turnaround times, and strengthen customer confidence. HP Site Flow has opened up new avenues of revenue with DigiWrap generating $150,000 in sales within the first few weeks of onboarding a new client through HP Site Flow.

DigiWrap now has the confidence to take on more complex, high-volume projects with speed and precision. When a major customer approached the team overwhelmed by demand, DigiWrap was able to onboard them within days and deliver results in just a few weeks; work that would once have taken months. Powered by intelligent automation, HP Site Flow ensures every stage of production runs seamlessly, enabling the company to meet tight deadlines, maintain quality, and scale efficiently without disruption.

Confidence to Grow Smarter

The adoption of HP Site Flow has not only optimized production but also strengthened DigiWrap’s standing in the marketplace. The company is now widely recognized for its blend of creative capability and operational precision. Customers increasingly choose DigiWrap because of its use of HP Site Flow, which has become a symbol of reliability, efficiency, and consistent quality that defines today’s digitally enabled businesses.

Empowering the Future of Print with Intelligent Automation

For HP, DigiWrap’s success underscores how HP Site Flow and PrintOS Intelligent Automation are reshaping the production floor, bringing AI, automation, and insight together to create smarter, more agile businesses.

“DigiWrap is a perfect example of how automation fuels growth,” says Joan Perez Pericot, VP and General Manager, HP Industrial Print Software & Solutions. “By embracing HP Site Flow, DigiWrap has demonstrated what’s possible when print service providers move beyond manual processes to intelligent, connected workflows. It’s not just about printing faster, it’s about unlocking new business potential through smarter operations.”

Source: HP

The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Packaging Impressions.