Digital Printing Breakthrough Turns Packaging into a Communication Tool

With increasing capabilities for digital printing on corrugated board, packagers are now looking at ways to use the medium as a means of directly communicating with the consumer.

At a recent workshop organized by FEFCO (European Federation of Corrugated Board Manufacturers), the group discussed how improved print quality, increased design flexibility and customizable options have opened up the concept of looking at corrugated board as a communications tool, rather than just a method of packaging and protecting products.