Digital Domain September 2010

Rotolabel Creates Premium Packaging With Digital Press

PALO ALTO, Calif.—South African converter Rotolabel is using its HP Indigo press ws4500 to deliver high-quality print across a range of products for the local retail brand Woolworths of Cape Town.

"We purchased the HP Indigo press about four years ago, and Woolworths was just one of the food and wine retailers that were attracted to our new print capabilities," says Grant Watson, sales director, Rotolabel. "The increased quality of our digitally printed labels won us many new customers who required packaging for premium products, and our HP Indigo press continues to enhance our offering as a supplier of high-quality print services."

"We needed a trustworthy print service provider that would be able to take the concept for the new product labels from final artwork stage to the finished product," says Steve Andrews, packaging, design, and planning manager for Woolworths. "Having worked with Rotolabel before, we knew that they would be ideally suited for this job and having HP Indigo print capabilities made the decision to place the work with them even easier."

Maintaining consistent, 
high-quality printing

When Woolworths, which is a major retail brand in the Republic of South Africa, launched a range of cooking oils, dessert sauces, syrups, and glazes as part of a premium product line called "Cooks' Essentials," it immediately approached Rotolabel to produce the labels.

"Our company specializes in high-quality label printing and has a reputation for providing a dedicated, reliable service to its customers," says Watson. "To provide this high-end service, we have a number of letterpress machines and an HP Indigo press ws4500 at our disposal."

"Cooks' Essentials" is aimed at experienced cooks and cooking enthusiasts. The packaging design and finished quality of the product needed to attract this semi-professional market with a high-end look and feel.