Design Innovation - September 2011

Budweiser Unveils 
New "Bowtie" Design

ST. LOUIS, Mo.—Budweiser revealed a new design, seen in its can and secondary packaging, that will roll out of U.S. breweries and onto the market this summer, before debuting in markets around the world later this year.

The new can design is Budweiser's 12th since Anheuser-Busch began offering its flagship brand in cans in 1936. The focal point of the design is Budweiser's iconic bowtie, complemented by the time-honored Budweiser creed and Anheuser-Busch medallion.