CTI Expands Metal Can Decoration with Thermochromic Colors
Chromatic Technologies Inc. (CTI), the specialty inks company whose ideas are "powered by chemistry," has broadened the gamut of colors used in the thermochromic (heat-sensitive) applications for metal can decorating. The achievement follows the company’s announcement of a similar expansion of colors for the plastics industry.
The new, advanced color pallet will use CTI's proprietary High Velocity Ink (HVI) delivery system to ensure all inks can be applied efficiently at high speed and are durable against heat and sunlight. HVI was developed through three years of research and development at CTI. The key advantages of HVI are (1) much smaller particle inks, thus enabling them to be run at higher speeds, and (2) less waste while producing higher yields, meaning one pound of ink prints more cans). All of CTI’s thermochromic inks ascend to the high velocity capability.
"Every brand can now create its own unique fingerprint in thermochromic color and design," explained Patrick Edson, chief marketing officer for CTI. "We seek to help every brand create differentiation and 'theater-in-the-hand' experience every time the consumer touches the product. CTI is 'not just an inks company' but an innovator who helps grow and differentiate brands.”