Clemson Dedicates Building for Sonoco Institute

It is the only university program in the country that will bring together packaging science, graphic communication, the materials, environmental science, manufacturing, marketing and psychology disciplines to study packaging methods, said Chip Tonkin, the institute’s director.

The institute initially will focus on four areas:
• Designing environmentally sustainable packages;
• Developing electronic films that can be printed on packages to create displays, track shipments or apply environmental or biological sensors;
• Testing the impact of package design on consumer attention, buying patterns, use and disposal in its consumer experience lab; and
• Integrating the multiple steps in package design and construction into a single workflow.