Check, Check, Check!

"Also, packaging graphics are far more complicated, what with embossing and foils and overprints of spot colors. It's not as plug-n-play as the commercial work and we tend to still request the native Illustrator or Freehand file for insurance."

In any case, Vicki Stone, like her counterpart Mike Port at Seneca, believes that avoiding costly rework on incoming electronic files requires preventative measures. "It's really an educational process," she explains. "We spend time—a great deal of time—with our customers in seminars and telephone conferences to help them understand the process better."