BLUE Software Launches BLUE Professional
BLUE Software, the software-as-a-service (SaaS) provider of BLUE, a leading brand lifecycle management (BLM) platform, released a Professional version for mid-size companies wishing to gain the benefits of BLUE in an out-of-the-box manner with affordable, monthly subscription pricing. With BLUE Professional, companies developing packaging and marketing materials can get up and running and realize cost savings in days. For these new users, BLUE offers the ability to begin routing and approving packaging and marketing materials without the cost of configuration for their specific workflow.
“Until now, a right-size software option that can grow and mature with a company simply hasn’t been available," Stephen Kaufman, BLUE's chief product officer, said. "There has been ‘opening price point’ software, which companies may adopt, but quickly outgrow because it lacks deep capabilities, reliability and scalability. But now we’re offering, for the first time ever, an option that you cannot outgrow. Companies can subscribe to some of BLUE’s enterprise-level software capabilities at a quick-start price, then upgrade seamlessly at their own speed without the need for costly migration later.”
Jeremy Bjork, chief marketing officer at Wise Foods, said, “I had used BLUE at a large consumer products company and at a small nutrition company in the past and wanted to put my new team on BLUE right away when I joined Wise Foods because I know how BLUE streamlines the packaging workflow and its related communications. We are delighted to be early adopters of the Professional version because it fits both our needs and our budget.”
BLUE Software CEO, Scott A. Strong, added, "We’re proud to make available our most essential components of BLUE to customers who never thought they could afford such capabilities before. We are thrilled to now help more types of companies solve more of their marketing workflow, asset management and collaboration challenges with our robust software.”
BLUE Professional includes three modules: Digital Workflow, Online Proofing, and Digital Asset Library. The pre-configured, automated, digital workflow notifies users of their role and action required in the process, automatically tracks project status compared to timeline, and records an audit trail of all comments and approvals made. BLUE also translates the record of actions into insightful metrics that companies can use as key performance indicators. BLUE’s industry-leading online proofing lets teams review high-resolution files at full resolution in the cloud, without having to send the actual file, which is typically too heavy for email. Fostering collaboration, online proofing lets teams view real-time mark-ups and comments in one window from anywhere, and even from mobile devices. Furthermore, unlimited proofing rounds are included in the monthly subscription. The Digital Asset Library provides a single source of the latest approved version of assets, self-service accessibility to assets according to permissions, and the ability to share links to files with anyone.