Beer Label with Morse Code

The Stoutnik beer label for Stoutnik Russian Imperial Stout is no ordinary beer label. What customers see when they pick up the bottle is a matte black bottle with an embossed morse code that tells the brand's story.

Designed by Hired Guns Creative in Nanaimo, BC, the label is animated and twinkles and shifts colors as you move it (using prismatic foil stamping), capturing the attention of the customer.

What the customer gets is a fun label that piques his curiosity. (And who could resist the tongue-in-cheek Sputnik reference for a Russian stout?)

Watch Printing Impressions Blogger Sabine Lenz below as she discusses the techniques used to produce this cool label and tell us what you think!