Anthem Worldwide Featured in Book on Branding and Design
SAN FRANCISCO, Calif.—Anthem Worldwide, a Schawk Strategic Design Company, announced it was among the firms whose outstanding branding and design work was selected for inclusion in a first-of-its kind book, “Designing for the Greater Good.”
Created as a comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, “Designing for the Greater Good” is based on authors Peleg Top and Jonathan Cleveland’s nearly 40 years of combined experience working with nonprofits and corporate communications departments across the country.
“In an age when nonprofit organizations are struggling harder than ever to have their messages heard, the value of branding and design has become increasingly essential to their survival,” said John O'Meara, managing director of Anthem Worldwide’s San Francisco office. “We are thrilled to have our design for The Marine Mammal Center, or TMMC, included in this prestigious collection of non-profit branding campaigns.”
O’Meara added, “For over 30 years, TMMC has rescued oceanic wildlife and shared research that provides a unique window into marine mammal and ocean health. In order to build a stronger presence worldwide, Anthem repositioned and redesigned TMMC’s brand by exploring the inseparable, yet delicate relationship between marine mammals, mankind and our shared oceanic environment. Inspired by this interdependence, we created a new brand positioning and identity system specifically designed to resonate with multiple key audiences—from philanthropic donors to volunteers to scientists around the world.”
“Successful design for nonprofit organizations relies on a true partnership, where the designer is connected to the cause, and the organization has accurately portrayed its culture and clientele. When these elements come together, a powerful brand connection is made,” said author Jonathan Cleveland. “‘Designing for the Greater Good’ was created as a first-of-its-kind resource for both designers and cause-related organizations seeking inspiration and direction from past successful campaigns.”