An Interview with Amos Michelson

While variable data printing is one of the more visible aspects of the current state of digitization, there is an underlying trend that is a key element in the vision of complete digitization, says Michelson. "Designers are, and will need to be, much more connected into the converting process. Eventually, creatives will have the tools they need to create totally clean PDF files, and operators at the printers' facilities will need to focus on exceptions only."