Advanced Labels NW Purchases First HP Indigo Digital Press

LYNNWOOD, Wash.—Advanced Labels NW, a custom label manufacturer, announced the installation of its first HP Indigo WS6000 digital offset printing press. With the purchase of the HP Indigo, coupled with the HP Smart Stream Labels and Packaging Print Server and ABG Digicon series 2 finishing press, Advanced Labels will add to its existing flexographic label portfolio as a technology leader in high-end label printing.

“We believe the time is now to pursue high-resolution digital offset as a solution for our new and existing clients who have come to expect high-quality printing and increased speed to market,” says Kevin Davis company president and founder. “HP has truly opened our eyes to the many benefits of merging digital offset technology with conventional flexo printing, as well as a much needed addition to our rapidly growing business and client expectations," says Davis. “Simply put, digital printing has become market and client driven and there’s no ignoring this fact any longer.”

When Advanced Labels opened its doors more than 20 years ago, its mantra was, “to be a different kind of label company, to exceed client expectations, always …”, a motto that still holds true today, says Davis.

“The brands Advanced Labels NW serve require the increased flexibility that digital printing offers, and with the WS6000 model, they also get the best combination of value, productivity, and offset quality,” said Jan Riecher, vice president and general manager, Graphics Solutions Business–Americas, HP.

In his search for the right type of finishing equipment for the new press, Davis chose ABG Graphic International’s Digicon Series 2 solution to round out and fulfill their needs to offer all the finishing treatments they currently use on their flexo presses. In doing so, Davis has outfitted Advanced Label’s finishing line with flat-bed hot stamping and embossing, semi-rotary diecutting and embossing, cold foil, and lamination, as well as multiple print and varnish treatment stations.

With the addition of the HP 6000 digital offset press and the AB Graphic finishing line in place, Advanced Labels has taken the next step in its plans to further expand and enhance its already extensive label packaging capabilities. “It’s not all about digital,” says Davis. “It’s about providing packaging solutions and value, reduced time to market for our clients, and addressing true product life cycle. It’s about businesses going places and getting things done—together.”