A Whiskey Winner
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To make a label or package really shine on shelf, sometimes it needs something a little extra. In last year's packagePRINTING Excellence Awards, Collotype Labels Australia demonstrated how the use of special effects can take a label to the next level. Collotype's label for Hellyers Road Distillery earned first place in the Labels: Offset (Process) category and earned a third place finish in the Best of Show voting.
While the offset printing work was impressive, the way Collotype blended in special effects really blew the judges away. Here's some of what they had to say:
- "They created an interesting blend of muted colors, textures and sheens, including spot gloss varnish re-registered to small graphic features and gold foil highlights."
- "Exceptional printing, registration and creative use of varnish and foil enhance the effects on this label."
- "An outstanding label with incredible detail and texture that is sure to catch the buyer's eye."
Does your best work stack up? Click here to enter the 30th annual packagePRINTING Excellence Awards today!
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