While the glory days of American muscle may have passed us by, there’s still nothing like a fast car with a sparkling paint job. Who knows what makes us so obsessive over our cars’ appearances? But if you’re someone who wants to keep your ride looking its best, it would be logical to assume that you’d reach for a product from a company that put time and effort into making sure its label stood out against the competition. With the label for Meguiar’s Paint Protect, that is precisely what WS Packaging Group of Green Bay, Wisconsin has accomplished. This year’s TLMI Label Awards Best of Show Winner implements digital print and flexography to clearly demonstrate just how well the product inside “Beads Water Like Crazy.” This label’s superb registration, sharp design and effective use of a holographic substrate combined to propel it to victory in TLMI’s premier competition.
“All in all, the label provided excellent registration throughout the multi process application while maintaining the absolute highest levels of quality,” said Paul Teachout, vice president of sales and marketing for Nilpeter and one of the competition’s judges. “From its design to level of execution, it is a well-deserved winner of our most prestigious award.”
While this spectacular label earned the competition’s highest accolades, several more stunning entries joined the competition from converters around the world. Click here to take a look at some of the industry’s other top labels.
Cory Francer is an analyst at NAPCO Research. He formerly served as editor-in-chief of Packaging Impressions.