Fespa survey shows PSPs plan to diversify in 2012 to bolster business

The latest FESPA Economy Survey has revealed that 70% of respondents are looking to diversify their business to improve business growth. The top areas in which print service providers (PSPs) plan to develop into are interiors (17.4%), label printing (16.67%) and signage (15.53%). Over half believe that the market has not fully recovered (52.44%) but the outlook of printers remains optimistic despite the challenging environment, with three quarters of respondents believing that the market will grow in 2012, with an average expected growth of 14.5% across the year for their business. Reflecting on 2011 end of year sales, 20.4%