Avery Dennison Launches Whitest Wine Labels

Fabien Bourgies, global director of wine and spirits for Avery Dennison, told FoodProductionDaily bright-white labels can give wineries the stand-out appeal bottles must have in order to compete on the increasingly crowded liquor shelf.

“Retailers know consumers spend more time looking at wines if the area is softly lit, with a ‘cellar-like’ atmosphere, and the performance of a white label material can be pivotal in these conditions,” he said. “The right material choice will make a bottle stand out in minimal light levels.”